At the beginning of the 20th century, La Ferula farm had deep roots in rural life, producing wine, asparagus, potatoes, and radicchio for the sustenance of the family. The approach was simple and genuine: growing only what was necessary and bartering or selling the surplus at the market.
The history of the Feruglio family dates back to the distant year of 1650, but it was only in 1923 that we can speak of a more structured business with Great-Grandfather Carlo.
Carlo was a doctor and died of war-related tuberculosis. His son, the grandfather of Francesco and Silvia, known as Chichin, went to boarding school in Conegliano. The farm was entrusted to third parties during that time. Chichin returned from boarding school, took back the farm, and studied to become a wine expert and enologist.
At that time, there wasn't a business concept as we experience it today, but sharecroppers were present. More precisely, the sharecropper was the head of a farming family that worked a property they did not own.
In those times, there wasn't a business concept as we experience it in modern times, but there were sharecroppers. The sharecropper was the head of a farming family that worked a property they did not own.
The first grape harvests of Carlo Antonio
Staranzano in earlier times
Via Martiri una volta
Ingresso da li delle galline con i peri
La Ferula is a story that begins in the mid-1600s with Valentino, also known as Tinin, who marries Domenica. They give birth to Francesco, who marries the first Feruglio woman, Rosanna.
The Feruglio family had three children. However, during those times, men of the church and women were not allowed to inherit. Therefore, the youngest son, Domenico, inherited. He married Giosella Feruglio, and they had four children, three of whom were not destined for inheritance. Antonio, the fourth and only heir, married Giulia Piani, and from there, the estate became known as Villa Piani.
The couple had Giovanni, who, from his first marriage, had Bishop Antonio, and from his second marriage, had the doctor Francesco. Francesco was the father of Carlo, who was the grandfather of Francesco, also known as Chichin. Chichin married Mrs. Italia, and from there, the branch of the business known as Locanda Italia was established.
Here we reach the last branch of the Feruglio family, with Francesco, Silvia, Antonio, Giovanni, and Tommaso. The branch of Francesco Feruglio's son consists of the father Carlo Antonio Feruglio and the mother Mario Frandoli. The branch of Silvia and Antonio is formed by the mother Francesca Carla, who married Silvio Filippi.
The company structure
100 hectares of property
The company owns 100 hectares (ha) of land and leases an additional 50 hectares. It produces fruits and vegetables following the seasonal cycle.
The company has 25 hectares of vineyards, 20 hectares of asparagus fields, 15 hectares of orchards, 2 hectares of olive groves, 15 hectares of vegetable crops, and the remaining land is dedicated to arable farming, including crops such as wheat, corn, soybeans, barley, and rapeseed.
They attend 6 markets per week in town squares to promote their products and collaborate with major distribution companies to provide high-quality k0 (presumably referring to their product) and participate in fair trade markets.
Continuous evolution is the mantra of the company. The walls and spirit remain the same as in the 1800s. We are a 4.0 company with continuous technological innovation, especially for water efficiency.